This is a poster for The Nature Conservancy, a nonprofit organization working to conserve important areas of our planets ecosystem. The poster advocates for a deeper connection to nature through engaging in outdoor activities 
and tells of all the scientifically proven benefits to doing so. The idea was to create a landscape that also worked as a poster,
with many of the pieces acting as building blocks for information.
Some trees create natural columns for the type, the sun is a container for text and so is the mountain.
The final poster (top) is an improved version of the original designs (below final).

To further advertise The Nature Conservancy,  a slideshow Instagram post was also created, 
focusing on a specific article from their website.
The typefaces remain similar to the poster, with a mix of sans serif and serif to contrast eachother.
The colors are meant to catch viewers attention in the flood of information one 
usually encounters on social media.There is a mix of large and small lettering throughout the posts to create 
an easy flow of informationacross each slide.