A brand that combines the warmness of the beach and the energy of cycling,
 Spokes Bike Shop and Repair aims to bring a family-friendly and community centered experience to the shores while also being being welcoming to residents as a way to travel more effectively through the bustling beach life.  
The emblem combines a wheel and wave that can be used to identify the brand effectivley on smaller products.  
Advertisements such as the poster featured on the bus stop can be placed strategically around the city 
so that people will get a good laugh and consider using the services Spokes provides.